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Always Come Back to the Song

Embarking on the journey of being a musicpreneur is like planning for any trip you might take. Before you depart, you’ll ask questions like What destination is best for me? What is the most efficient way to get there? How long will it take?

And most importantly, how much will it cost?

The latter is perhaps the biggest barrier that keeps musicpreneurs from achieving their goals. We’ve seen it time and time again from clients who come to us--they’ve spent thousands of dollars on bootcamps, demos, headshots...and subsequently run out of funds before they’re able to make any real progress. Making a sustainable living in music, keyword sustainable, is like running a marathon. If you burn through your resources too quickly, you’ll tap out before you reach the finish line.

So what should you invest in first? What investment will give you the biggest bang for your buck when it comes to moving forward in your musicpreneur journey?

At the Syndicut, we put an emphasis on business education, because although the music industry is fueled by creatives, it is a business at the end of the day. And like any other business, the most important key to success is a solid product.

For example, if you have a business selling jewelry, you aren’t going to sell any pieces if they aren’t the highest quality possible. You are going to put care into the materials you use, the techniques you follow, and you will always be on the lookout for what competitors are doing that is successful.

The same applies for your music career. Your song, or the product, should be what you come back to first. Are your songs the best they can be? Are they connecting with the people you share them with? If not, take them to someone you trust (not a family member or someone that would have a hard time being honest), but an unbiased person that can give you feedback on how the song is working, and how it isn’t. Connect with other writers to collaborate with, listen to songs by writers and artists you admire, and practice, practice, practice.

It’s easy to get ahead of yourself and get caught up in things like fancy demos and glossy headshots, but at the end of the day, those things mean nothing without a top notch product. So when in doubt, always come back to the song.

An integral part of our program is the weekly 1:1 coaching we do with each member, where we spend time on song and performance development. To learn more about Syndicut membership, click here.

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