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This course can no longer be booked.


From the Roots Up 2022 (Course 3 of 4) April 4/11/18/25, 2022

  • Ended
  • 149 Canadian dollars
  • Zoom

Service Description

o Mondays 7:00-8:30pm EST o Recording of each class available if not able to attend o Presenters: Tara Shannon & Dale Peters Canadian music industry veteran, Dale Peters joins Tara Shannon for “Building Your Audience”, the third course of the “From The Roots Up” series, this time diving into the world of marketing, promotion, and social media (radio, streaming, digital marketing, etc.) in an online forum of interactive discussion to deepen the learning experience and equip you with the understanding and tools you need to successfully promote yourself as an artist in order to build your fan base. This course will help you understand Canadian Radio Promotion, Social Media, Strategic Planning, Worldwide Streaming and the Power of Playlisting as well as provide valuable education, tools and strategies to navigate digital platforms and curate meaningful content. Social media is an integral part of artists' promotional activities but how do you cut through all the noise? How do you build a following organically? What is a brand? Why do I need to understand mine? How do I get my followers to engage more? Why buy ads? A series of 4 x 90min sessions of personalized instruction, valuable tools and work processes to move you to your next level of marketing, promotion, and social media in order to build your audience. Founder of Dale Speaking, Dale Peters will share how he provides artists with the ultimate offering to build their careers: radio, social media and play-listing in today's new music industry. Dale brings over 30 years of experience in the music business to projects. He is confident creative, authentic, knowledgeable, eccentric, straight forward, strong, passionate, not fully filtered, genuine, and honest. Dale is an original and we are so lucky to have him! “Tara is a music industry pro and is always eager to share her knowledge to help others. She inspires, encourages and ignites creative professionals to reach their full potential. Her experience and success in this industry is something many strive for and her visits to my Music Business class are always a highlight of the year.” ~ Colin Mills, Professor of Music Business (Algonquin College)

Contact Details


Russell, ON, Canada

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